Strategy

We partnered our marketing staff directly with their internal team. This helps manage seasonality and inventory while scaling ad campaigns. Daily optimization of the Google Shopping channel identifies winning and losing campaigns fast and facilitates cost-effective experimentation for campaign expansion.
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Custom audience modeling in Facebook combined with rapid multivariate testing of ad copies, graphics, and video delivered profitable campaigns at launch.

Regular strategic deep dives unearth cultural insights, new marketing angles, and alternative customer outreach methods (e.g. Bing, data-driven cataloging, selective print advertising). We draft and update their growth plan collaboratively, which includes a roadmap for greater scalability over the next 12-18 months.