10 Ways to Slash PPC Lead Generation Cost for B2B Sellers

Are you paying too much for PPC lead generation?

If you’re selling B2B or high-involvement products or services, you probably are.

A high-involvement product or service involves extensive thought process and the customer evaluates several factors before finally making a buying decision. High involvement purchases often involve multiple buyers or influencers.

A typical small AdWords advertiser spends $100k to $120k a year and loses a quarter of that investment. If you’re using PPC to generate leads, the odds are that you’re paying more than you should.

Reduce the cost per conversion and increase your Google Ads RoI by using these profit boosting tips, squeezed into one concise infographic!

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